It goes without saying, but the meetings and events industry was one of the most heavily impacted by COVID-19. The reasons are fairly obvious, but the emphasis on social distancing and the pause on gatherings has brought much of the industry to a halt.
Although InHouse Media saw a number of meetings cancelled in 2020, we made a decision to pivot into the problems and continue doing what we do best: work alongside our clients to implement creative solutions for meeting and event needs.
InHouse Media reshaped itself this year, expanding our business offerings for an industry that needed to become completely virtual. From galas and fundraisers, to fireside chats and annual conferences, we were happy to support clients across a variety of industries. Although many things were brought to a halt, innovation helped meetings and events continue in a way that will influence events in the future, even when we return to in-person programs.
Challenges aside, we’re proud of the way projects turned out this year — we’re excited to share a few of our favorites!
InHouse Media partnered with Genesys Works Twin Cities to produce a studio virtual event. Livestreamed from a Northeast Minneapolis broadcast studio, the program included live messages from two students and the interim executive director, paired with pre-recorded video messages from students, their parents, and their supervisors. The event also included a live chat, where student and supervisor viewers cheered one another on for their accomplishments.
We worked with the Minnesota Bar Association to produce this animated video as an introduction to LawHelpMN – a free online legal resource for Minnesotans. InHouse Media provided creative direction, branding and design, storyboarding, and animation. In addition to the animation, we also provided versions of the video in non-English languages, including Spanish, Hmong, and Somali.
The Humor to Fight the Tumor is one the United States’ premier fundraising events benefiting those living with brain tumors and those researching more effective treatments. Due to COVID-19, this year’s fundraiser had to be done virtually. Humor to Fight the Tumor turned to InHouse Media for the solution. InHouse Media partnered with Humor to Fight the Tumor to produce a hybrid pre-recorded/live event, produced at our studio in Northeast Minneapolis.
Golden Harvest hosts an annual national sales meeting for its sales team to learn about new products, technology, and innovations. In 2020, due to COVID-19, the in-person event was converted into a virtual event for attendees. InHouse Media developed an idea to create a virtual “Sportscenter” style program to connect with the audience in a fun way. We created a healthy and safe studio space (with the help of green screen technology), where we could bring together three “hosts” to education the audience in an engaging way.
InHouse Media created a virtual workshop for Santa within our office studio. Our studio setup included a professional set, studio lighting, camera and audio equipment, and live tech support for Santa. Land O’Lakes families signed up for time slots with Santa, and joined a Zoom meeting within their designated time. Using Zoom’s breakout feature, we were able to give every family one-on-one time with Santa in a safe, virtual setting.
The Tekne Awards shine a spotlight on Minnesota’s science and technology community by honoring innovation across numerous industries. This year, InHouse Media helped the Tekne awards pivot from in-person to online due to COVID-19 restrictions. From the graphics and animation, to content management and video production, and live event support and streaming, we are proud of working on such a great project from start to finish.
InHouse Media paired up with Genesys Works Houston for video production and live streaming support using Zoom Webinar. During the livestream, our virtual team managed the Zoom Webinar visuals, from spotlighting pre-produced content and to sharing videos, to communicating on the backend with program event managers for live control updates.
The result? A seamless Zoom fundraiser with an engaged virtual audience. Even better: the client raised just over $7,000 during their 40 minute program.